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METHODOLOGY :

SURFEO bandeau-bottom MySurfeo™

Since its creation, Surfeo has implemented a methodology MySurfeo™ with processes that are reviewed and improved every year in order to successfully accomplish the missions that our teams carry out on behalf of our clients.

Certified to ISO9001 and EN 9100 standards, this methodology is applied in 3 steps:

• Upstream, the development of an action plan, marketing review and advice on your offer and positioning.
• This phase will be followed by development of approach’s tactics which will be thought out in collaboration with our Principal to create a Sales Plan™.
• Finally, the deployment of our teams in the field. They benefit from the multiple synergies between our clients.

STEP 1
Action Plan
References

To develop our action plan, we will study your past cases to highlight your key success factors and duplicate these successes throughout our mission.

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Strategic Definition

Once we have acquired your DNA, and address your development objectives, we will put in place the best possible strategy according to your capacities and skills in order to reach your targets.

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Positioning

Based on your references, in-house skills and export capacity, we will analyse your positioning and review your differentiators in your market segments.

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Industrial Mapping

When the presentation of the companies made by the principal, according to his skills, Surfeo makes an analysis of the market in order to identify the competitors and their points of difference with our principal.

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Marketing Tools

After the kick-off and the technical pitch with the main fact, Surfeo participates in the elaboration of the marketing supports: a one page presentation of the company, an overview, a company presentation slide, summarizing the necessary information to know and a wide presentation that Surfeo presents during all its meetings.

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Step 2
Tactic
QUICK ID

In order to take the full measure of your industrial capacities, we produce an internal training document which will allow us during the prospection to have the right speech to present your company to potential customers, and to be able to adapt it according to the profile of the interlocutor.

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Sales Plan Monitoring ™

Once your DNA has been acquired and your action plan defined, we will use our market knowledge to identify your targets according to the applications of your solutions. Review of old deals and contribution of new targets thanks to Surfeo's market intelligence. Establishment of priorities under your specifications.

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Quarterly Review

We organize a quarterly review of the Sales Plan Monitoring document. The aim is to provide a vision of the mission's priorities and current opportunities, in order to make the necessary adjustments to the sales strategy to ensure the continuity of the mission.

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STEP 3
Deployment
Targeting

The list of accounts and profiles to be targeted is established by Surfeo in accordance with the expertise but also the expectations of the Principal. In multi-decisional sectors with critical stakes, different profiles are considered with the establishment of a discourse adapted according to their position within the company and their potential interest.

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Lead/Opportunity Management

Depending on the actions taken, we identify various opportunities that we qualify at different levels. We manage these opportunities by being the privileged contact at lʼaffaire. We call on you during the high-level technical phases to help you gain efficiency and meet only decision-makers.

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Footprint ™

Around the Prospecting Day, all Surfeo's teams join forces to call and qualify relevant points of contact at our clients' targets and thus from the very first weeks the funnel will be provided in opportunities

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Prospection

Our employees are selected for their commercial and international backgrounds, and are trained on arrival to the specifics of the high-tech industrial markets. We are continually proactively prospecting for our clients in order to keep their funnel of opportunities always full.

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Sales Raid

The team in charge of your mission carries out continuous prospecting actions according to your priorities defined during the Sales Plan Monitoring process. These priorities are evaluated and monitored every 6 months to ensure that operational actions are carried out successfully.

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ROE

Once a year and each time it is necessary, our team use market feedback to readjust the action plan and get the best results for our customers.

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In Surfeo They trust

All references
Aviation
Strategic portfolio diversification to avoid client dependancy
A company specialized in high precision machining of fittings, fastening systems, seals and parts for nacelles and locking systems contracts Surfeo to perform business developement mission. Main goal is to support our customer in its portfolio diversification in order to be less dependent of its main client: a European Tiers 1 engine manufacturer. The French
Aviation
Mergers and acquisitions (M&A)
Surfeo is working in Merger & Acquisitions activities with a client confident in our support. This well-known client has indeed extended its initial mission in business development. The company is active as a Tier 1 in the design & manufacturing of metallic & composite parts for structure and cabin interior applications. Surfeo gives assistance in
Aviation
electronic sales development
Diagnosis and repositioning Offer
A recognized EMS (Electronic Manufacturing Services) trusted SURFEO to support their global strategy. SURFEO was mandated to diagnose the sales & business department; to advise a strategic positioning in order to deploy the corporate strategy carried by the top management. Finally, SURFEO implemented a bottom-up methodology in order to communicate this new positioning toward the
Aviation
Market study for an american firm in diversification phase
Market study on the European territory for an American customer with a very specific expertise (photoetching and ceramic metalization) in view of a commercial deployment to plan a commercial diversification approach Macro study of 4 markets in order to provide market insight for an American client (outside Europe) > Provides visibility and general knowledge to
Aviation
aerospace dversification
Development of a new commercial offer following a buyout
After having been acquired a few years earlier, the customer takes stock of the declining order projections, notes a dependence on one of its customers and therefore mandates Surfeo to develop a commercial offer on the aeronautics market in Europe
Aviation
composite market study
Analysis of possible technical applications of new composite materials
On behalf of a start up in the field of new composite materials, particularly in sandwich, SURFEO carried out a market study in order to understand the possible technological applications, then the conditions of access to the targeted market.
Aviation
Machining market study for the US market
Within the framework of our German client's acquisition of a company in the United States, Surfeo was commissioned to carry out a study of the US aerospace machining market
Aviation
Search for sponsor customer to support in the development of Brushless motor
Following the development of a new brushless motor technology, one of our partners was looking for a sponsor to accompany him in the development of his new product. Faced with a European leader in the helicopter market, and by habit, reluctant to change, we conducted a technological benchmark of existing solutions, to position the innovation
Aviation
Aircraft pilot interview for touch screen integration
On behalf of one of its customers who designed touchscreen equipment for the cockpit, Surfeo carried out a technological field study to obtain feedback on the solution in terms of interest, potential and acceptance of the offer by the key stakeholders concerned.
Aviation
Inverter program civil aviation
SURFEO accompanied one of its customers in positioning its electrical power conversion technology on a "single aisle" basemount program. 
Aviation
Market study turbine and ultrasonic flowmeters
On behalf of a French company specialising in the design, conception and production of turbine and ultrasonic flowmeters, SURFEO carried out a market study.
Aviation
LED retrofit lighting
SURFEO has supported one of its customers in its commercial development activities in LED lighting retrofit on several airliner refurbishment projects: 
Aviation
Retrofit in power converter program
On behalf of a designer, manufacturer and supplier of advanced power conversion equipment, Surfeo identified an opportunity to retrofit a TRU power converter as part of an air freight aircraft modification on an aging fleet.
Aviation
Prospection and qualification of a supplier of hydroforming part
On behalf of a North American customer, SURFEO conducted a prospecting mission to qualify this customer in the European supplier panel. SURFEO assisted the client in identifying key players, qualifying contacts and putting them in touch with the targeted players. 
Aviation
Brushless integration
Following the development of a new Brushless motor technology, one of our partners was looking for a sponsor customer to accompany him in the development of his new product.

Our functions

General Management Advisory
Thanks to its specific knowledge of the markets it addresses, SURFEO offers general management a clearer understanding of their offer, their positioning and the strategic areas to be developed. All the subjects covered cover the analysis of the organization, decision support, support for the acquisition of new targets, and diversification projects.
Business Development
Since our creation and thanks to our expertise, we act as an extension of our customers' event. We help our customers to position their offer on the market. From prospecting to signing contracts. Our work in the field allows our customers to obtain a clear return of their offer on the market.
Market Survey
Centered on the industrial and technological capacity of our customers, our know-how enables you to envisage new markets, better understand the competition and feed your decision-making process.
Technological Benchmark
Our technological benchmark is the combination of our data analysis: trends, benchmark, competition, innovations. It allows our customers to have a global understanding of the market, and of the development potential of their products and services, to obtain a summary of the expectations of end users and the positioning of competitors
Sourcing
Auditing and positioning companies in high-tech industries has always been one of our main activities. Depending on your needs, our experts will quickly and efficiently find the most suitable companies for you.
4-6 rue Sadi Carnot, 93170 BAGNOLET, France
+33 155 171 465
mail contact@surfeo.eu
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Industries
  • Aviation
  • Defense
  • Space
  • Energy
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  • General Management Advisory
  • Business Development
  • Market Survey
  • Technological Benchmark
  • Sourcing
  • MySurfeo™
Who are we?
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  • Team
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  • Contact us
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