METHODOLOGY :

To develop our action plan, we will study your past cases to highlight your key success factors and duplicate these successes throughout our mission.

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Once we have acquired your DNA, and address your development objectives, we will put in place the best possible strategy according to your capacities and skills in order to reach your targets.

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Based on your references, in-house skills and export capacity, we will analyse your positioning and review your differentiators in your market segments.

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When the presentation of the companies made by the principal, according to his skills, Surfeo makes an analysis of the market in order to identify the competitors and their points of difference with our principal.

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After the kick-off and the technical pitch with the main fact, Surfeo participates in the elaboration of the marketing supports: a one page presentation of the company, an overview, a company presentation slide, summarizing the necessary information to know and a wide presentation that Surfeo presents during all its meetings.

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In order to take the full measure of your industrial capacities, we produce an internal training document which will allow us during the prospection to have the right speech to present your company to potential customers, and to be able to adapt it according to the profile of the interlocutor.

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Once your DNA has been acquired and your action plan defined, we will use our market knowledge to identify your targets according to the applications of your solutions. Review of old deals and contribution of new targets thanks to Surfeo's market intelligence. Establishment of priorities under your specifications.

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We organize a quarterly review of the Sales Plan Monitoring document. The aim is to provide a vision of the mission's priorities and current opportunities, in order to make the necessary adjustments to the sales strategy to ensure the continuity of the mission.

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The list of accounts and profiles to be targeted is established by Surfeo in accordance with the expertise but also the expectations of the Principal. In multi-decisional sectors with critical stakes, different profiles are considered with the establishment of a discourse adapted according to their position within the company and their potential interest.

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Depending on the actions taken, we identify various opportunities that we qualify at different levels. We manage these opportunities by being the privileged contact at lʼaffaire. We call on you during the high-level technical phases to help you gain efficiency and meet only decision-makers.

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Around the Prospecting Day, all Surfeo's teams join forces to call and qualify relevant points of contact at our clients' targets and thus from the very first weeks the funnel will be provided in opportunities

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Our employees are selected for their commercial and international backgrounds, and are trained on arrival to the specifics of the high-tech industrial markets. We are continually proactively prospecting for our clients in order to keep their funnel of opportunities always full.

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The team in charge of your mission carries out continuous prospecting actions according to your priorities defined during the Sales Plan Monitoring process. These priorities are evaluated and monitored every 6 months to ensure that operational actions are carried out successfully.

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Once a year and each time it is necessary, our team use market feedback to readjust the action plan and get the best results for our customers.

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