A sales plan is a road map for a company’s sales team. It is designed to give the direction through specific sales goals and objectives. Sales plans can address long-term sales goals such as a five- or 10-year plan, or short-term sales goals and objectives, such as annual or 90-day sales plans.
For an organization in aerospace & defense market, this is typically a valuable program goal, such as being on next Airbus aircraft or to be selected on innovation program where the capabilities of the organization will grow and the financial result too! By identifying a specific and attainable goal for a given period, the sales team can then break the goal down into quantifiable objectives.
Develop and write sales objectives based on the sales goals. These are the specific achievements that, if realized, will assist a company in meeting its sales goal. For example, a sales objective might be to be introduce and to meet customers, to be consult for new RFP…Surfeo is 100% dedicated to all market segments of aerospace and defense. Surfeo is in the place for more than 10 years and know exactly which companies to targets for you. This section could also identify suppliers already in the place…
In addition to developing a target date to meet the ultimate sales goal, this includes calendaring all milestones, tasks and activities required to achieve the sales objectives… Create a budget section based on the financial resources needed to meet your sales objectives. Develop a budget for a sales plan to monitor and track expenditures specific to sales objectives and ensure that the sales team does not exceed its budget.
Outline the strategy and tactics needed to implement the sales plan. For example, develop a top-down strategy to communicate goals and objectives to salespersons and other human resource personnel necessary to implement the sales plan. Additional sales force training may also be a required component to implement the sales plan.