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Positioning a contact pin offer in multi-sector markets

Business Case

Positioning a contact pin offer in multi-sector markets

SURFEO analysed the market and contact solutions to help a US SME qualify its positioning and business opportunities.

Market IntelligenceBusiness DevelopmentContact pinsConnectorsTAM / SAMSourcingElectronicsUnited States
Context & challenges

Turning precision expertise into an actionable view of the market

In the United States, shipments from the electronic connector industry reached $8.32bn in 2024, up from $7.49bn in 2023.[1] This growth confirms the scale of a market driven by several industrial outlets.

A US SME specialising in precision contact pins wanted to clarify where its offer stood with customers in the automotive, telecommunications, lighting and connector industries.

The brief given to SURFEO: analyse the offer’s positioning, technology trends, competition, TAM and SAM, then test these findings in the field.

Our intervention

A quantitative study complemented by direct validation with the market.

01
Frame the offer and its uses
Structure the applications, value criteria and markets addressed.
02
Size TAM and SAM
Assess the total market and the scope that is genuinely accessible.
03
Analyse technologies and competition
Compare trends, contact solutions and competitors’ positions.
04
Validate in the field
Conduct around twenty interviews with customers and specialists.
Market

Demand is diversifying with electrification and connectivity

US electronic connector shipments rose from $7.05bn in 2022 to $8.32bn in 2024.[1] Downstream markets add their own drivers: vehicle electrification and the growth of 5G networks are increasing the need to transmit power, signals and data.[2][3]

Automotive. More than 17 million electric cars were sold worldwide in 2024.[2]
Telecommunications. 5G subscriptions approached 3.3 billion in the second quarter of 2026.[3]
Supplier choice. The North American market is studying selection criteria, power and data requirements and purchasing practices.[4]
US electronic connector shipments
Billions of dollars · annual data, not seasonally adjusted
2022
7,05
2023
7,49
2024
8,32
Source: U.S. Census Bureau, AIES, series published via FRED.[1]
Outcomes

A consolidated view to guide commercial priorities

Offer positioning clarifiedA structured view of the offer against market expectations and uses.
Market sizedQuantitative assessment of the TAM and SAM.
Competition and trends analysedIdentification of competing offers and technological developments.
Business opportunities identifiedMarket intelligence gathered to target new opportunities.

External sources

  1. Federal Reserve Bank of St. Louis / U.S. Census Bureau, “Electronic Connector Manufacturing: Shipments”, updated 10 September 2026. fred.stlouisfed.org
  2. International Energy Agency, “Global EV Outlook 2025”, 14 May 2025; technical annex of 15 May 2025. iea.org
  3. Ericsson, “Mobility Report - Mobile subscriptions outlook”, 2025-2026 data. ericsson.com
  4. Harwin, “2025 North American Connector Market Survey”, 2025. Industry source. harwin.com

Need an objective view of an electronic components market?

SURFEO combines market sizing, competitive analysis, sourcing and field validation to guide decisions.

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