Market Intelligence
Analysing the markets to better anticipate the future.
We provide the analysis that enables decision-makers to make well-informed strategic choices and seize growth opportunities.
Your challenges
Which new markets to enter first, who makes up the ecosystem, how to access it in practice and how to track the market and the competition thereafter: questions that commit heavy investment and are rarely answered with complete information.
Areas of intervention
- Market studies and Go / No-Go recommendations
- Ecosystem and value chain mapping
- Competitive and technology benchmarks
- Go-to-Market roadmaps
- Monitoring systems and actionable alerts
- Due dilligence
OPTION VISION™
Understand, anticipate, decide.
Turn market knowledge into a tool for decision-making and foresight. VISION™ is the standardised service offered by SURFEO’s business intelligence division. Benefit from the expertise of our top analysts by outsourcing your business intelligence function. We help organisations put in place the methods, tools and frameworks needed to transform information into actionable insights and a sustainable competitive advantage.
Discover the offerOur approach
A clear method, calibrated to the decision at hand and to the real pace of your organisation.
Frame
Scope, objectives and decision criteria defined with you before any analytical work begins.
Analyse
Gathering, cross-checking and qualifying the relevant data, without superfluous documentation.
Decide
Costed options, associated risks and a reasoned recommendation put to decision.
Deploy
Action plan, milestones and indicators, with support through to operational impact.
What sets our work apart
- A 360° view of the market and its ecosystem
- Investment choices grounded in evidence
- A secured market entry
- Continuous monitoring and actionable alerts
Related business cases
Recent engagements drawing on this expertise.
Identifying avenues for industrial cooperation in electronics in the Philippines
On behalf of a French public body, SURFEO analysed the Philippine electronics sector to identify opportunities for collaboration between French and Philippine manufacturers.
Read the case →Positioning a contact pin offer in multi-sector markets
SURFEO analysed the market and contact solutions to help a US SME qualify its positioning and business opportunities.
Read the case →Positioning a cybersecurity solution for Oil & Gas shipping
SURFEO assessed the Oil & Gas maritime cybersecurity market to qualify the fleet, the players’ maturity, market accessibility and the positioning of an innovative solution.
Read the case →Let’s discuss your challenge
A first thirty-minute conversation is usually enough to qualify a problem and identify the priority levers.