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Structuring market access for an industrial traceability blockchain

Business Case

Structuring market access for an industrial traceability blockchain

SURFEO defined the market roadmap for a blockchain start-up to position its supply chain traceability solution in aeronautics and defence.

Aeronautics & SpaceDefence & SecurityBusiness DevelopmentBlockchainIndustrial traceabilitySupply chainStrategic marketing studyBusiness modelDistribution channels
Context & challenges

Turning traceability into a sector-specific value proposition

The European Union identifies distributed ledgers as a trusted infrastructure applicable to the traceability of industrial supply chains, particularly for material composition and maintenance history [1].

A technology start-up wanted to clarify the use cases and commercialisation conditions for its blockchain solution for supply chain management, from engineering to quality control.

SURFEO was commissioned to build a strategic roadmap targeting aeronautics and defence, structured around the market, the business model and distribution channels.

Our intervention

From sector analysis to roadmap

01Frame the use cases and traceability needs of critical supply chains.
02Analyse the aeronautics and defence market, its players and its conditions of access.
03Formalise the value proposition, business plan and business model.
04Prioritise target markets, distribution channels and the roadmap.
Key figures
3industrial functions covered: engineering, manufacturing and quality control
4core deliverable blocks
2roadmap dimensions: strategic and organisational
1priority market studied: aeronautics & defence
Market

Blockchain traceability is advancing, under interoperability constraints

The European framework is strengthening demand for reliable, standardised product data, while deployments still need to resolve integration, governance and scalability issues [1][2][3].

Financial benchmarks of the European blockchain traceability project (€m)
3,56
Total cost
2,49
EU contribution
Regulatory traceability.
The digital product passport aims to provide more transparent and standardised access to life-cycle data [2].
Concrete industrial use.
A European project covers agri-food, textiles, cosmetics, minerals and aeronautics [3].
Point of caution.
Harmonisation and interoperability remain obstacles to cross-sector and cross-border transactions [1].
Outcomes

Deliverables that can be put straight to use for business development

01A market study dedicated to the aeronautics and defence sector.
02A business plan and a proposed business model.
03Recommendations on target markets and strategic priorities.
04Organisational recommendations on distribution channels.
Decision matrix

Proposed structuring axes

Market attractiveness
Offer fit
Market access
Strategic
Target markets
Value proposition
Prioritisation
Economic
Business plan
Business model
Viability conditions
Organisational
Partners
Required capabilities
Distribution channels

Structure your market access

Developing a technology solution to position in aeronautics or defence? Let’s discuss your market roadmap.

Let’s talk about your project
Sources
  1. European Commission, “Blockchain and Distributed Digital Ledger Technologies”. https://interoperable-europe.ec.europa.eu/collection/rolling-plan-ict-standardisation/blockchain-and-distributed-digital-ledger-technologies-rp2025
  2. European Commission, “Digital Product Passport”. https://single-market-economy.ec.europa.eu/single-market/digital-product-passport_en
  3. European Commission - CORDIS, “Next Generation Blockchain-based Supply Chain Traceability & Transparency Platform”. https://cordis.europa.eu/project/id/190155873
  4. Industry source, “Blockchain Technology in Aerospace and Defense Market”. https://www.marketresearchfuture.com/reports/blockchain-technology-in-aerospace-defense-market-42328
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