Business Case
Structuring the European export development of a motion systems manufacturer
SURFEO conducted a strategic assessment to prepare the European export plan of a manufacturer of motors, actuators and position feedback devices.
Context & challenges
In 2024, the turnover of the European aeronautics and defence industry reached €325.7bn, up 10.1% year on year; civil aeronautics grew by 6%.1
The European manufacturer concerned designs, manufactures and provides after-sales support for AC motors, brushed and brushless DC motors, actuators and position feedback devices.
SURFEO was commissioned to carry out a strategic assessment with a view to structuring an export plan for Europe.
Our intervention
Analyse the target markets in Europe.
Assess the needs and expectations of potential customers.
Map local distributors and partners.
Audit production capacity and logistical resources.
A growing industry under supply chain pressure
Billions of euros, 2023 and 2024
Source: ASD Europe, Facts & Figures 2024 and 2025.1,2
A view by target market and customer expectations makes it easier to concentrate commercial resources.
Mapping distributors and partners lays the groundwork for market-access scenarios.
The production and logistics audit checks that export growth is consistent with the resources available.
Outcomes
Growth opportunities identified on the European market.
A structured international commercial approach.
A clear roadmap defined for export growth.
Markets, partners and capabilities brought together in a coherent assessment.
Sources
- ASD Europe, Facts & Figures 2025, 2024 data: turnover, employment and supply chain constraints. https://www.asd-europe.org/news-media/facts-figures/
- ASD Europe, Facts & Figures 2024, 19 December 2024: 2023 data. https://www.asd-europe.org/news-media/publications/asd-reports-publications/facts-figures-2024/
- European Commission, JRC, Annual Report on European SMEs 2024/2025, 21 May 2025: 99.8% of businesses and the role of the single market. https://publications.jrc.ec.europa.eu/repository/handle/JRC142263
- EUROCONTROL, European Aviation Overview 2025, 23 January 2026: trends in the European air network. https://www.eurocontrol.int/publication/eurocontrol-european-aviation-overview-archive-2025
The assignment facts come exclusively from the project sheet provided. The budget, the reference and the client’s identity have been excluded.
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