Archives des Surfeo - Surfeo

In the industry, the number of players and potential targets is very large. The real difficulty lies in your ability to understand and target your market. This is why it is common to rely on structures or professionals with experience and contacts. But how can you be sure that your representative will really be able

In cutting-edge industries, suppliers of various components and technologies will need to grow their business by partnering with large market players. Here are the interests, issues and methods of referencing a major account. I – The challenges of entering a new account What motivates companies to want to get listed with a particular account? There

When finding new relevant prospects for your company, it is essential to properly qualify your contacts. A qualified prospect, or « lead » is a prospect for whom a company has the necessary information to evaluate the level of interest in its products or services. This allows the company to correctly design its business case by sending

Although often put aside by sales people, prospecting operations are essential to business development but can involve several difficulties that must be well mastered in order to optimize the time and means devoted, and thus gain in efficiency. To succeed in prospecting actions, you need to be trained to know how to : Get through

Aeronautics, space, defense, and energy are highly complex markets, which need to be approached with a certain knowledge of the industries, trends, and numerous players that make them up. To best address the market and find the most relevant opportunities for its customers, Surfeo regularly performs account plans, an efficient and accurate process. When a

Mergers and acquisition is also known as « M&A ». It defines a legal operation consisting of the transfer of the assets and liabilities of one company to another company. The assets and liabilities of the absorbed company are transferred to the absorbing company, involving a dissolution and an exchange of corporate rights. The absorption merger is

Strategic positioning is a key factor in the development and effectiveness of business and marketing activities. Every decision made regarding the strategic direction of your company must be put into perspective with its alignment to your positioning. Thus, defining the positioning of your company is a fundamental step in the success of any commercial development.