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Surfeo

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Innovation
Business Development
Marketing
Supply Chain
General Management

Who are we?

Mission and values

SURFEO is a service company dedicated to the success of its customers. Thanks to the experience and skills accumulated since our creation in 2007, we now offer a wide range of missions in the field of business development. We perform services ranging from commercial positioning, market intelligence to strategic advice, via Technological Benchmarking and Sourcing. Our goal is to take up with you the increasingly complex but also exciting challenges that you encounter:

High technicity
Long-term projects
Risk management
Multicultural environment
Decision-making complexity

Newsroom

See all news
09
June
Energy
0 carbone
Carbon neutrality 2022 : the objectives of large groups
Today, the world is facing global warming caused by the accumulation of GHGs in the atmosphere. While several countries have declared a state of climate emergency, they have set themselves the goal of carbon neutrality. Regulated by the States, this objective is subject to new restructuring in the energy market and industries. The objectives of
09
June
Defense
airbus cybersecurity
Airbus restructures its cybersecurity business
In a context where digital transformation is taking place in the defence sector, accelerated by a tense geopolitical situation, the aerospace and defence group Airbus is also accelerating in the field of cybersecurity. The company will reorganise its cybersecurity services activities into a single organization from 1 July. Following the dynamism of the cybersecurity and
01
June
Defense
digital transformation
Cybersecurity: industrial organisation and innovation in the digital transformation of the defence sector
Since 2017 and within the framework of the 2019-2025 Military Programming Law, Florence Parly has initiated a vast transformation of the Ministry of the Armed Forces which includes a modernisation project with the digital transformation of the Ministry of the Armed Forces. One of the main objectives is to prepare the future of the armed
01
June
Techno
digital twins
Digital twins, a technical innovation
Digital Twins are a virtual model designed to accurately reflect a physical object equipped with sensors. These sensors generate data on various aspects of the physical object’s performance (such as energy production, temperature, etc.), which are then relayed to a processing system and applied to the digital copy. It is estimated that 100 to 200
25
May
Aviation
IFE
The latest develpments in the in-flight entertainment (IFE) experience
With the post-Covid momentum in the aviation industry, airlines are renewing their fleets and equipment such as passenger cabins. Improving the in-flight entertainment (IFE) experience must also keep pace with technological developments and passenger expectations. Initially deployed on long-haul flights, IFE technologies are now being introduced on medium-haul and VIP aircraft. More comfort and technological
25
May
Energy
The major refurbishment program: what to expect by 2022
Initiated in 2014 by EDF, the major refurbishment program is a major industrial program that relies on all the players involved in extending the life of nuclear facilities. It aims to the renovation and modernization of existing nuclear facilities. Current status of the work Currently, thanks to the participation of industrial partners, the major refurbishment

Team

See the team
Alexandre has over 20 years of experience in the energy and process industries. His business expertise is related to business development, strategic marketing and organisational auditing. Before joining SURFEO, he held sales and general management positions in process engineering groups in France and abroad. He works in Europe and the Middle East.
Associate
Alexandre
Thierry has over 30 years of experience in the aerospace and defence industry. His expertise is in business development, strategic marketing and market analysis. Before creating SURFEO, he worked as a sales and operations manager for Tier 1 manufacturers in the aerospace sector, particularly for the manufacture of systems and sub-systems. Over the course of projects and missions, he has developed an expertise in the sector, in electronics and electrical systems. He works in Europe and in the USA.
Associate
Thierry
David is an Aerospace industry veteran with 25 years managing a high mix of proprietary avionics products. David spent fifteen years in roles of increasing responsibility ranging from sales to program management, operations leadership, activity support and eventually C-Level management. The majority of David’s career experience has been in tier-1 aerospace corporations designing and manufacturing complex components and systems for all major OEMs, in France and in the US.
Senior Partner
David
Pete is working in the aerospace industry for more than 30 years. He is supporting SURFEO USA for its activity with its US customer and also for the local consultancy activities. Formerly, Pete was involved as C-Level for Tier 1 supplier on Electrical and avionic system and sub system. His expertise comes to Business development, Strategy, Marketing and Sales. He developed a large network on rotary, defense and fixed wing market.
Senior Partner
Pete
Pierre has more than 30 years of experience in the French Army. As a former 2-star general, Pierre is an expert in MRO issues. In addition to this expertise, Pierre assists operational teams in organisational audits and supply chain analysis. Before joining SURFEO, he held various positions within the French army in command functions in France and abroad. This experience gives him expertise in the defence sector. He works in the European zone.
Senior Partner
Pierre
Henri has over 35 years of experience in the energy sector. As an energy economist, he has developed an expertise in market analysis for asset development projects in this sector. Henri has a strong knowledge of the African region. He works in support of the operational teams on country analysis, risk and projection. He is also involved in technical and economic feasibility studies.
Senior Partner
Henri

Business Cases

All business cases
Aviation
Strategic portfolio diversification to avoid client dependancy
A company specialized in high precision machining of fittings, fastening systems, seals and parts for nacelles and locking systems contracts Surfeo to perform business developement mission. Main goal is to support our customer in its portfolio diversification in order to be less dependent of its main client: a European Tiers 1 engine manufacturer. The French
Aviation
Mergers and acquisitions (M&A)
Surfeo is working in Merger & Acquisitions activities with a client confident in our support. This well-known client has indeed extended its initial mission in business development. The company is active as a Tier 1 in the design & manufacturing of metallic & composite parts for structure and cabin interior applications. Surfeo gives assistance in
Aviation
electronic sales development
Diagnosis and repositioning Offer
A recognized EMS (Electronic Manufacturing Services) trusted SURFEO to support their global strategy. SURFEO was mandated to diagnose the sales & business department; to advise a strategic positioning in order to deploy the corporate strategy carried by the top management. Finally, SURFEO implemented a bottom-up methodology in order to communicate this new positioning toward the
Aviation
Market study for an american firm in diversification phase
Market study on the European territory for an American customer with a very specific expertise (photoetching and ceramic metalization) in view of a commercial deployment to plan a commercial diversification approach Macro study of 4 markets in order to provide market insight for an American client (outside Europe) > Provides visibility and general knowledge to
Aviation
aerospace dversification
Development of a new commercial offer following a buyout
After having been acquired a few years earlier, the customer takes stock of the declining order projections, notes a dependence on one of its customers and therefore mandates Surfeo to develop a commercial offer on the aeronautics market in Europe
Aviation
composite market study
Analysis of possible technical applications of new composite materials
On behalf of a start up in the field of new composite materials, particularly in sandwich, SURFEO carried out a market study in order to understand the possible technological applications, then the conditions of access to the targeted market.
Energy
Market study to help positioning and creating an offer
On behalf of a start-up in the field of data visualization and analysis, SURFEO conducted a market study to help position and create an offer. This study was part of the identification of relevant targets on behalf of its client, notably by : Considering the whole market, closing no door beforehand Identifying potential segments and
Defense
4th generation burst recorder
SURFEO accompanied one of these customers in the development of the new recorder flight of the fourth generation of a fighter aircraft.
Consulting
French Navy
SURFEO has helped the management of sensitive projects: classified as secret defence.
Defense
Market study of composite materials in the Naval industry
On behalf of a German SME specialized in the composite materials sector in the Naval industry, Surfeo conducted a study to assess the development potential of our client on a new territory to move from an activity based in Germany and Northern Europe to a development in France. The study focused on an analysis of
Consulting
industrial consulting
Diversification for diagnostic technology for the maintenance of industrial equipment and processes
SURFEO supported its client, specialized in the maintenance diagnosis of industrial equipment and processes, in the exploration of other market segments than its original applications. The mission was to validate the hypothesis of the relevance of an offer developed for a given market segment around new applications, with the following execution plan Analysis and development
Aviation
Machining market study for the US market
Within the framework of our German client's acquisition of a company in the United States, Surfeo was commissioned to carry out a study of the US aerospace machining market
Aviation
Search for sponsor customer to support in the development of Brushless motor
Following the development of a new brushless motor technology, one of our partners was looking for a sponsor to accompany him in the development of his new product. Faced with a European leader in the helicopter market, and by habit, reluctant to change, we conducted a technological benchmark of existing solutions, to position the innovation
Consulting
study
Market study identification of relevant targets for acquisition
On behalf of a major player in pipeline construction, SURFEO conducted a market study to assist in decision-making. This study was part of the identification of relevant targets for its client, in particular by : Targeting the players presenting an attractive technology for the client or corresponding to its business line, Analysis of the ecosystem,
Space
space market study
Machining market study for large parts
On behalf of an Italian SME specialized in large dimension engine parts for the space industry. Surfeo carried out a study in order to identify, for the company's current know-how, if the aerospace market had potential and if it was accessible.
Aviation
Aircraft pilot interview for touch screen integration
On behalf of one of its customers who designed touchscreen equipment for the cockpit, Surfeo carried out a technological field study to obtain feedback on the solution in terms of interest, potential and acceptance of the offer by the key stakeholders concerned.
Sales
launcher
Control valves for space launchers
Major space propulsion program Within the framework of the development of control valves for space launchers, in particular a major European space program, SURFEO accompanied one of its customers, a specialist in filtration systems, to : Position the technology with this customer, Assist in the implementation of the commercial strategy, Help in responding to a
Consulting
lng
LNG company Market survey
On behalf of a leading company in the liquefied natural gas (LNG) market, Surfeo carried out an LNG market study in order to provide a global and detailed vision of this market to the customer, who wanted to address the « LNG to Power » segment. Surfeo’s mission is carried out in 2 phases: evaluation of the
Sales
Commercial Deployment of Satellite Ionizing System
As part of a commercial deployment mission for our customer specialized in new generation high performance ionic heaters, Surfeo has accompanied its customer on the visibility of its solution for the ionic propulsion systems of a Tier 1 supplier on the space market. Beyond the technological expertise, the reliability and availability requirements require a complex
Aviation
Inverter program civil aviation
SURFEO accompanied one of its customers in positioning its electrical power conversion technology on a "single aisle" basemount program. 
Consulting
Maritime Surveillance and Patrol Aircraft
SURFEO helped manage a sensitive project: classified as a defense secret. This maritime surveillance project (modernization of famous business and tri-jet aircraft fleet) involves a tripartite relationship between the equipment manufacturer (electrical networks), the end customer (onboard surveillance systems) and SURFEO. Added value associated with this mission: SURFEO was able to master the complexity of
Aviation
Market study turbine and ultrasonic flowmeters
On behalf of a French company specialising in the design, conception and production of turbine and ultrasonic flowmeters, SURFEO carried out a market study.
Energy
Positioning on a business opportunity at the R&T stage of a project to create a powered turbine
On behalf of a start-up in the field of data visualization and analysis, Within the framework of a project to create a hydrogen-powered turbine, SURFEO assisted its client in integrating their technology with a major client producing rotating machines. Following a study that led us to rework the positioning of our client on the market,
Consulting
Business strategy consulting for a major French energy group
On behalf of a division of a major energy group, Surfeo conducted market testing studies in the context of selling innovations with varying maturities, ranging from a technical prototype to a commercial offer, in order to provide strategic advice on how to approach the identified market. Surfeo’s mission took place in 3 phases: 1. acquisition of
Survey
Market study on composite players
On behalf of a large Indian group specializing in composite materials for the automotive segment, the group wanted to increase its presence in the Aero/Defense market.
Aviation
LED retrofit lighting
SURFEO has supported one of its customers in its commercial development activities in LED lighting retrofit on several airliner refurbishment projects: 
Aviation
Retrofit in power converter program
On behalf of a designer, manufacturer and supplier of advanced power conversion equipment, Surfeo identified an opportunity to retrofit a TRU power converter as part of an air freight aircraft modification on an aging fleet.
Aviation
Prospection and qualification of a supplier of hydroforming part
On behalf of a North American customer, SURFEO conducted a prospecting mission to qualify this customer in the European supplier panel. SURFEO assisted the client in identifying key players, qualifying contacts and putting them in touch with the targeted players. 
Defense
Ground telemetry recorder acquisition means
On behalf of a company specialising in customised on-board electronic systems, SURFEO positioned its client's offer to the French Defence Procurement Agency (DGA) for an analysis and modernisation of multi-camera and multi-radar systems for ground-based trajectographic tracking. 
Defense
Major combat Helicopter retrofit program
SURFEO is supporting one of its customers in the development of the redesign of the avionics system of a combat helicopter.
Defense
Electronic Warfare
As part of a military program for the French Navy, a Jet manufacturer modified one of its existing aircraft to make it compatible with the Ministry of the Armed Forces specification. In this context, the new jet lacked of electrical power. 
Aviation
Brushless integration
Following the development of a new Brushless motor technology, one of our partners was looking for a sponsor customer to accompany him in the development of his new product.
Energy
Confrontation of an offer to the Fuel Cell market
A US startup proposes a storage unit technology on multi energy source systems for strategic systems where there is no energy source. Support to main systems in conditions of energy deprivation e.g. high mountain relay. This US startup wanted to find aeronautical applications in Europe for its solutions. Added value associated with this mission Study

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