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Business Case

Market study of composite materials in the Naval industry
22
March
Defense

On behalf of a German SME specialized in the composite materials sector in the Naval industry, Surfeo conducted a study to assess the development potential of our client on a new territory to move from an activity based in Germany and Northern Europe to a development in France. The study focused on an analysis of the risk that a manufacturer would refuse to work with a German company in the motorboat, cruise ship and small ship segments.

Added value associated with this mission

  • Identification of development axis on the segments where the SME was already present and on some that were not considered
  • Evaluation of the market potential of the customer segments
  • Precise targeting of accounts and type of platforms where the capabilities of the SME make sense.
  • Creation of a sales plan associated with the market research phase.
  • Identification of opportunities during the customer interview phases

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