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Business Case

Business strategy consulting for a major French energy group
06
September
Consulting

On behalf of a division of a major energy group, Surfeo conducted market testing studies in the context of selling innovations with varying maturities, ranging from a technical prototype to a commercial offer, in order to provide strategic advice on how to approach the identified market. Surfeo’s mission took place in 3 phases:
1. acquisition of the client’s DNA and study of the market segment;
2. elaboration of the commercial plan and preparation of the market launch;
3. market exposure and setting up of the sales network.

Added value associated with this mission:

  • Analysis and development of marketing tools for the targeted segment
  • Creation of a targeting file
  • Realization of field interviews
  • Elaboration of a technological roadmap following the feedback from the market and the customers
  • Support to the teams and customer services

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