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Business Case

Diversification for diagnostic technology for the maintenance of industrial equipment and processes
21
March
Consulting
industrial consulting

SURFEO supported its client, specialized in the maintenance diagnosis of industrial equipment and processes, in the exploration of other market segments than its original applications.

The mission was to validate the hypothesis of the relevance of an offer developed for a given market segment around new applications, with the following execution plan

  • Analysis and development of marketing tools for the targeted segment
  • Study of the market segment
  • Field prospecting and collection of sector needs
  • Identify sponsor customers for PoC
  • Contractualization process for PoC
  • Europe territory

Added value associated with this mission :

  • Execution of the mission in 3 phases corresponding to a critical stage of progress – with assessment followed by decision to continue to the next phase
  • Detailed study of the marine market: feasibility, accessibility, benchmark of actors
  • Positioning: comparison of the offer with the market and adaptation of the offer in relation to the data collected
  • Referencing with a key player in the market

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