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Business Case

Diagnosis and repositioning Offer
05
August
Aviation
electronic sales development

A recognized EMS (Electronic Manufacturing Services) trusted SURFEO to support their global strategy. SURFEO was mandated to diagnose the sales & business department; to advise a strategic positioning in order to deploy the corporate strategy carried by the top management. Finally, SURFEO implemented a bottom-up methodology in order to communicate this new positioning toward the dedicated end-users.

Added value associated with this mission:

  • Internal diagnosis of the organization
  • Conducting internal interviews
  • Analysis and development of marketing tools for the targeted segments.
  • Constitution of a new segmentation
  • Field deployment to back up the existing sales force
  • Collecting market feedbacks
  • Providing market exposure
  • Strategic recommandation for the future

.

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