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Business Case

Market study for an american firm in diversification phase
23
July
Aviation

Market study on the European territory for an American customer with a very specific expertise (photoetching and ceramic metalization) in view of a commercial deployment to plan a commercial diversification approach

  • Macro study of 4 markets in order to provide market insight for an American client (outside Europe) > Provides visibility and general knowledge to clients outside Europe
  • Customized analysis of the market sub-segments that the client can address based on its references and applications > Targeted study orientation on the client’s strengths (Cf SPM)
  • Identification of potential customers with contacts (interviews) for future relationship building > Projection of potential business outside the market study > ACTION contract vision
  • Operational recommendations to support the decision making of the managers and accompany them in this diversification project

Added value associated: 

  • Expert knowledge of the European Aerospace and Energy markets 
  • Analysis of opportunities in targeted sectors 
  • Assistance in defining a strategic plan for successful market penetration. 
  • Market study focusing on technological benchmarking, size of the market, competitors, and comparative advantage.  

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