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Business Case

Market study to help positioning and creating an offer
21
April
Energy

On behalf of a start-up in the field of data visualization and analysis, SURFEO conducted a market study to help position and create an offer.

This study was part of the identification of relevant targets on behalf of its client, notably by :

  • Considering the whole market, closing no door beforehand
  • Identifying potential segments and relevant applications
  • Carrying out a local Benchmark,
  • Hunting for PoC projects

Added value associated with this mission :

  • Reversal of the strategy initially defined by the client
  • 150 Airlines approached
  • Redesign of the website, the communication and the offer
    Confirmation of the hypotheses of the analysis in a 2nd phase of deployment

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